Windiati, C.C., Hendri, M.I., Purmono, B.B., Afifah, N. and Juniwati 2026. Consumer Animosity and Campaign Intensity as Drivers of Boycott Participation: The Mediating Role of Boycott Intention. Journal of Educational Management Research . 5, 2 (Feb. 2026), 2032–2046. DOI:https://doi.org/10.61987/jemr.v5i2.1998.