Sugandi, M., Nurlita, S., Imaduddin and Yanuar, A.T. 2026. Experiential Marketing in Educational Services: Evaluating the “Student for a Day” Program through Schmitt’s Framework . Journal of Educational Management Research . 5, 5 (Nov. 2026), 6674–6688. DOI:https://doi.org/10.61987/jemr.v5i5.3285.