HAIRUNNISA, K.; HENDRI, M. I.; AHMADI; PEBRIANTI, W.; PURMONO, B. B. The Role of Attitude in the Influence of Social Pressure, Product Features, and Brand Image on Android Brand Switching Decisions Among Gen-Z College Students. Journal of Educational Management Research , [S. l.], v. 5, n. 4, p. 3760–3776, 2026. DOI: 10.61987/jemr.v5i4.2449. Disponível em: https://www.serambi.org/index.php/jemr/article/view/2449. Acesso em: 10 jul. 2026.